Bowl & basket

SCOPE

Shoprite is a popular cooperative of supermarkets located in the Northern United States. Bowl & Basket, one of their four house brands, markets high-quality food products at a fraction of the cost than many national brand equivalents.  

 

Shoprite requested all aspects of their new Bowl & Basket product line to be updated. This includes high-quality product photography, updated design, and print ready and packaging compliant artwork following the look and feel of the current Bowl & Basket brand and representing the freshness of the ingredients. 

 

Here are a few examples of products in which I helped create concept design, photography art direction and pack adaptation.