Bowl & basket

SCOPE

Shoprite is a popular cooperative of supermarkets located in the Northern United States. Bowl & Basket, one of their four house brands, markets high-quality food products at a fraction of the cost than many national brand equivalents.  

 

While simultaneously updated pack artwork and design, I also had a role in art directing high quality photography for many of their products. The imagery needed to follow brand guidelines in terms of consistent shadows, lighting, brightness, fullness & general look & feel. As the on-site art director, my role included lighting & food styling direction, creating retouching documents, briefing & approving work from retouching teams, & real time client communication. 

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Deliverables included high-resolution raw and retouched photographs.