Kroger CousCous

CLIENT: Kroger

AGENCY: Marks Design

CREATIVE DIRECTOR: Peter Chieffo

ROLE: Pack Design Direction
& Photography Direction

SCOPE

Kroger is well-known as a supermarket powerhouse across the United States. In addition to their growing e-commerce market, they are also making efforts to re-vamp their on-shelf brand owned packaging.

One of these products is for Kroger couscous. The ask was to provide updated box designs to fit within their current boxed/bagged rice lineup. In addition, the client requested updated product photography to go on pack.

Deliverables included full production ready artwork to be printed for on-shelf product as well has high-resolution pack photography.