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Kroger CousCous

CLIENT: Kroger

AGENCY: Marks Design

CREATIVE DIRECTOR: Peter Chieffo

ROLE: Pack Design Direction
            & Photography Direction

SCOPE

Kroger is well-known as a supermarket powerhouse across the United States. In addition to their growing e-commerce market, they are also making efforts to re-vamp their on-shelf brand owned packaging. 

 

One of these products is for Kroger couscous. The ask was to provide updated box designs to fit within their current boxed/bagged rice lineup. In addition, the client requested updated product photography to go on pack. 


Deliverables included full production ready artwork to be printed for on-shelf product as well has high-resolution pack photography. 

PRE PRO - APPROVED CONCEPTS 

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ON-PACK PHOTOGRAPHY | ORIGINAL - FRONT

RAW Photography

RETOUCHED IMAGE

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ON-PACK PHOTOGRAPHY | ORIGINAL - BACK

RAW Photography

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RETOUCHED IMAGE

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ON-PACK PHOTOGRAPHY | PEARL - FRONT

RAW Photography

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RETOUCHED IMAGE

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ON-PACK PHOTOGRAPHY | PEARL - BACK

RAW Photography

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RETOUCHED IMAGE

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Final fLAT ALL PANEL BOX DESIGNS

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