Echoes

SCOPE

Echoes are an up-and-coming better for you snack brand from Mars Wrigley. Echoes markets two flavours of plant-based bites and bars made from healthy, whole food ingredients with few preservatives. We were asked to shoot hero assets for both on-pack and social media. The assets needed to represent the product while highlighting real, fresh ingredients. 

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In addition to directing the shoot, my role including developing and presenting the pre-pro document, making shoot-time changes and decisions to aid the layout, creating and annotating retouching notes, creating compositions from raw photography for retouching reference and creating photo templates to ensure little interference between background and imagery. 

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Final deliverables included high-quality retouched photography and on-pack artwork.