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Flavor king ICE CREAM

CLIENT: Shoprite Food Stores

AGENCY: Marks Design

CREATIVE DIRECTOR: Dennis Goosen

ROLE: Logo Redesign & Pack Adaptation 

SCOPE

Flavor King is a house brand owned by Shoprite Food Stores, selling gallon-sized ice creams.

Client requested an updated logo for a refreshed look & feel but wanted to maintain elements from their current packs, including the colour palette as well as the background illustrations.

Deliverables included full production ready artwork to be printed for on-shelf product.

LOGO EXPLORATION

CHOSEN LOGO

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LID DESIGN COMPARISON

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FINAL PACK DESIGN

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