Northern Cowboy
CLIENT: Northern Cowboy
AGENCY: Freelance
CREATIVE DIRECTOR: Regan O'Connell
ROLE: Ideation & artwork creation
SCOPE
Northern Cowboy is an up and coming clothing & lifestyle brand, made for all Canadians regardless of gender, lifestyle or interests. Representing adventure, freedom & strength, Northern Cowboy creates products that are not only comfortable and stylish,
but represents the best that the Canadian countryside has to offer.
I was approached to create two custom logos (one targeted towards males, one towards females) to be placed on a variety of different items. I was asked to keep the logo black and white and adaptable to any type of clothing or product. The client requested the logo to have a distinctly Western/Canadian look and feel and also represent the strength and pride exhibited by Canadian ranchers and farm hands
each day.
Deliverables included print ready artwork as well
as screen-optimized files for online presentation.