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Northern Cowboy

CLIENT: Northern Cowboy

AGENCY: Freelance

CREATIVE DIRECTOR: Regan O'Connell

ROLE: Ideation & artwork creation

SCOPE

Northern Cowboy is an up and coming clothing & lifestyle brand, made for all Canadians regardless of gender, lifestyle or interests. Representing adventure, freedom & strength, Northern Cowboy creates products that are not only comfortable and stylish,
but represents the best that the Canadian countryside has to offer. 


I was approached to create two custom logos (one targeted towards males, one towards females) to be placed on a variety of different items. I was asked to keep the logo black and white and adaptable to any type of clothing or product. The client requested the logo to have a distinctly Western/Canadian look and feel and also represent the strength and pride exhibited by Canadian ranchers and farm hands
each day.


Deliverables included print ready artwork as well
as screen-optimized files for online presentation. 

Primary Logo for All Purpose

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SECONDARY LOGO FOR SMALL ITEMS

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TERTIARY LOGO FOR SMALL ITEMS

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USAGE

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WORK WITH ME

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© 2023 by Regan O'Connell

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