Paperbird

SCOPE

Shoprite is a popular cooperative of supermarkets located in the Northern United States. Paperbird is their designated in-house brand for household products and paper goods. 

 

The ask was to re-vamp the current Paperbird packaging into a sleeker, more unified design across all their products. The design needed to be minimal and clean in a way that would work for paper products as well as cleaning products, while also remaining visually interesting to set the products apart from other household brands. 

 

Here are a few examples of products in which I helped create concept design and pack adaptation.