Philips oral health

CLIENT: Philips

AGENCY: Marks Design

CREATIVE DIRECTOR: Dennis Goosen

ROLE: Design Intent & Rollout

SCOPE

Philips is a global powerhouse brand, known for their innovative and diverse tech products. In recent years, the brand has pivoted into focusing more within the healthcare sphere. Their oral healthcare line comprised of toothbrushes, water flossers and much more have become synonymous with good oral health. 

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Philips requested that their current oral health pack designs not only be refreshed for the American market, but also to create designs that are able to expand into to their EU and Asian markets. 

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My role was to refresh the pack design while keeping in line with current brand guidelines. In addition, I was tasked with rolling out and making consistent pack designs for their 9-language EU packs and multi-language Asian packs. Aspects of the design refresh included updated imagery, iconography, colours and exploring innovative ways to improve readability on multi-language packs.

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Deliverables included high-res design intent files, including clear placeholder text and ensuring the files are legally compliant to each region.